Orrio was created by PRODUCT360, a product consultancy that works with startups and digital creators. After years of helping others build subscription models and content platforms, we saw a gap: creators needed better reach and readers needed smarter access. Orrio is our answer — built from the ground up to serve both.

Our target readers are curious, content-driven people who already pay for premium content; like newsletter subscribers, podcast listeners, and Substack readers. Think founders, operators, creatives, and lifelong learners who want access to the best writing across business, tech, culture, design, and beyond – without the pain of juggling 10+ subscriptions.

Yes, always. You retain 100% ownership and rights to your work. Orrio doesn’t claim any IP. You publish wherever you already publish, and we simply distribute your content on our platform to help you reach new paying readers. You control what gets shared on Orrio and when.

Not at all! Orrio is designed to complement your existing audience, not compete with it. We even offer a two-week content delay option, so your newsletter appears on Orrio after it's been released to your direct subscribers. This ensures you maintain the exclusivity and value of your paid list, while still reaching new, high-intent readers through the platform.

We calculate payouts based on reader engagement, not just views. Metrics like time spent, scroll depth, return visits, and saves help us understand what content readers actually value. The more engagement your work generates, the more you earn; regardless of list size or follower count. It’s designed to reward creators who create depth, not just noise.